Find a good metaphor to tell the story

You don’t have to be blunt and say “a person just like you, didn’t buy our software, and now they’re bankrupt and everyone hates them“. Instead find some metaphor about missed opportunities, fear of change, self-belief. These can come from anywhere and should encourage audiences to imagine the scenario – they don’t need every detail and they’ll create a richer story if they can fill in the gaps with their own details..