Don’t bombard people with details

This is one of the biggest story killers of all time. Whether it’s technical details about a product or random facts about the situation (…the guy was wearing a yellow t-shirt, Fruit of the Loom I think, he must have bought it on Amazon but I can’t be sure…) too much detail is guaranteed to have audiences tuning out faster than you can yawn. Sure, detail helps you paint a picture of the scenario but people like to imagine situations for themselves. In fact they can’t help it. Don’t stuff your story full of technical specifications just because a product manager or developer insists it’s really important. If they need more info, they can get in touch!