Category: Simple Stories
10 posts
The steps involved in crafting a simple and effective story
Don’t bombard people with details
This is one of the biggest story killers of all time. Whether it’s technical details about a product…
August 10, 2022
Speak like a human
Use the same type of language you would use when you’re telling a story face-to-face. Just because you’re…
August 10, 2022
Take your time
We all know about ever decreasing attention spans and the temptation is to try and rush through the…
August 10, 2022
Humour is good but don’t overdo it
Unless you’re Ryan Reynolds, humour is tricky. One or two little bits of humour is fine but no…
August 10, 2022
Find a good metaphor to tell the story
You don’t have to be blunt and say “a person just like you, didn’t buy our software, and…
August 10, 2022
Don’t tell people how they should feel
It’s just plain preachy and will probably blow up in your face because you can’t definitively know how…
August 10, 2022
Don’t be blatant with emotions
Yes, you want to trigger an emotion but it should be natural – otherwise people will feel manipulated.…
August 10, 2022
Find a character people identify with
It’s no use introducing characters so far removed from your audiences’ own experiences that they can’t relate to…
August 10, 2022
Talk about a relatable problem
In the situation you’ve just identified, find a problem which people have experienced, can recognise, or can empathise…
August 10, 2022
Use a recognisable situation
Avoid the temptation to base your story on wildly hypothetical scenarios that most people won’t recognise or believe.…
August 10, 2022
